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Crossland Construction Company

Crossland Construction Company

Introduction

Crossland Construction Company, founded in 1978 and headquartered in Columbus, Kansas, is a family-owned general contractor operating across 37 states. With a workforce exceeding 1,500 employees, Crossland specializes in diverse sectors including education, healthcare, industrial, and infrastructure projects.

Objective

To bolster its market presence in the Southern U.S., Crossland aimed to: 

  • Increase qualified project leads. 
  • Enhance appointment setting with potential clients. 
  • Streamline follow-up processes to improve bid conversion rates. 

Challenges

  • Limited internal resources for proactive outreach. 
  • Inefficient lead qualification processes. 
  • Inconsistent follow-up leading to missed opportunities. 

Solution by Appointment Setter Online

Appointment Setter Online implemented a comprehensive strategy: 

  • Lead Generation: Utilized targeted campaigns to identify potential clients in the Southern U.S. 
  • Appointment Setting: Scheduled meetings between Crossland’s sales team and qualified leads. 
  • CRM Integration: Streamlined lead tracking and follow-up processes

Development Process

Discovery Phase: Analyzed Crossland’s target markets and existing sales processes. 

Strategy Development: Designed tailored outreach campaigns. 

Implementation: Launched multi-channel outreach and appointment setting. 

Optimization: Continuously refined strategies based on performance metrics. 

Technology Stack

  • CRM: Salesforce 
  • Communication Tools: VoIP systems, email marketing platforms 
  • Analytics: Google Analytics, custom dashboards

Results

  • 30% increase in qualified leads within six months. 
  • 25% improvement in appointment-to-conversion ratio. 
  • Enhanced sales pipeline visibility and efficiency. 

Through a strategic partnership with Appointment Setter Online, Crossland Construction Company successfully enhanced its lead generation and sales processes, leading to increased market penetration and revenue growth. 

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