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Accelerating Client Acquisition for Blare Media

1687452559 deca124ec56348cbf9429a73cef12029cdaeeb60f776e3aee75b53cfa38f24cb d Accelerating Client Acquisition for Blare Media

Introduction

Blare Media is a California-based media production company specializing in commercial video production, corporate filmmaking, and branded content. Operating since 2005, they’ve built a solid reputation in regional markets for delivering high-quality visual storytelling for businesses, but in recent years sought to expand their clientele beyond organic referrals and inbound traffic.

To support this goal, Blare Media partnered with Appointment Setter Online, a U.S.-based B2B service provider offering appointment setting, phone answering, lead generation, and sales support services.

Objective

Blare Media approached Appointment Setter Online with the following objectives:

  1. Increase Qualified Appointments with potential corporate clients in new markets.
  2. Enhance Lead Generation through multichannel outreach strategies.
  3. Ensure Professional Phone Coverage to handle inquiries and booking calls.
  4. Develop a Scalable Sales Funnel without burdening the internal creative team.

Challenges

Despite a strong portfolio and satisfied clients, Blare Media faced several business development roadblocks:

  • Inconsistent Lead Flow: Relying heavily on referrals and word-of-mouth limited their ability to scale.
  • Limited Sales Resources: Their creative team lacked a dedicated sales department, which meant opportunities often went unexplored.
  • Poor Cold Outreach ROI: Previous experiments with cold calling and email outreach didn’t yield sustainable results.
  • Missed Inquiries: Without a dedicated phone support system, inbound inquiries sometimes went unanswered during peak production times.

Solution by Appointment Setter Online

Appointment Setter Online crafted a custom business development program for Blare Media, comprising:

  • Dedicated Appointment Setters: Trained in the media production niche to initiate intelligent conversations and qualify leads.
  • Lead List Building & Segmentation: Using a mix of industry databases and custom research, high-potential prospects were identified in sectors like healthcare, tech, and education.
  • Cold Outreach Campaigns: A/B tested cold calling scripts, personalized cold emails, and LinkedIn engagement were launched to generate interest.
  • Live Phone Answering Services: A virtual receptionist handled all incoming calls, ensuring no opportunity was missed during or after business hours.
  • CRM Integration & Reporting: All leads and call outcomes were tracked in Blare Media’s CRM, with weekly analytics reports delivered.

Development Process

The engagement was launched in a phased rollout:

  1. Discovery Call & Research (Week 1)
    • Understanding Blare Media’s unique offerings and ideal client profiles.
    • Identifying key decision-makers in target industries.

  2. Pilot Campaign Setup (Week 2–3)
    • Development of sales scripts and email templates.
    • Phone system routing and CRM access configuration.

  3. Live Campaign Launch (Week 4)
    • Start of outbound calling and email sequences.
    • Phone answering system went live.

  4. Weekly Optimization Meetings (Ongoing)
    • Reviewing results, refining pitches, and updating lead sources.

Technology Stack

Tool/Platform

Purpose

HubSpot CRM

Lead tracking & pipeline mgmt.

Aircall

VoIP phone system

Apollo.io

Prospecting & email outreach

Calendly

Appointment scheduling

Google Workspace

Collaboration & file sharing

Slack

Real-time team communication

Results

After just 90 days of implementation, the results were impressive:

  • 37 Qualified Appointments Booked with decision-makers at companies in healthcare, software, and e-commerce industries.
  • 20% Increase in Sales Pipeline Value, attributed directly to outbound activity.
  • 100% of Inbound Calls Answered, with a 98% customer satisfaction rating from survey follow-ups.
  • 5 New Clients Closed, accounting for over $100,000 in projected annual revenue.

Blare Media now has a scalable system for acquiring new business, freeing up their internal team to focus on production and client delivery.

By partnering with Appointment Setter Online, Blare Media transformed its business development efforts, turning previously untapped market potential into real revenue. The proactive outreach strategy, coupled with consistent phone support and expert appointment setting, laid the foundation for ongoing growth in a competitive industry.

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Let’s Talk. Let’s Book. Let’s Win.