Scaling Sales Conversations For AWT Labels & Packaging With Appointment Setter Online

Introduction

In a competitive marketplace where branding, compliance, and speed-to-market are critical, AWT Labels & Packaging stands out as a premium provider of custom labels and flexible packaging for industries like healthcare, food & beverage, and personal care.

Despite their cutting-edge printing technology and growing customer base, AWT struggled to maintain a consistent, proactive outreach strategy for new B2B leads. Their internal sales reps were consumed by account management and production coordination, leaving limited time for prospecting and appointment setting.

Appointment Setter Online partnered with AWT to bring structure, scale, and speed to their B2B engagement strategy, unlocking revenue and reconnecting the sales team with what they do best: closing deals.

Objective

AWT’s leadership team approached Appointment Setter Online with these objectives:

Increase qualified sales appointments with brand managers and product leads in mid-sized CPG and pharma companies.
Improve responsiveness to new website inquiries and trade show contacts.
Reduce lead leakage due to lack of follow-up.
Free up internal resources to focus on converting leads and managing key accounts.

Challenges

AWT faced challenges common to many midsize manufacturers:

Overburdened Sales Team: Sales reps were managing too many accounts to consistently follow up with new prospects.
Missed Opportunities: Inbound queries and form submissions often sat in inboxes for days before being addressed.
No Standardized Appointment Flow: Bookings were being handled manually through email exchanges, delaying momentum.
Limited Sales Funnel Visibility: Without a dedicated CRM process, it was hard to track lead status or forecast pipeline activity.

Solution by Appointment Setter Online

Appointment Setter Online crafted a custom B2B sales support program tailored to AWT’s verticals and client personas.

Dedicated Sales Agents for Outbound Prospecting

Agents were trained to contact marketing and procurement leads at targeted companies using call scripts focused on value, print quality, and turnaround time.

Inbound Call Handling & Lead Nurturing

All website inquiries and trade show leads were routed to Appointment Setter Online’s call team for immediate engagement and qualification.

Automated Scheduling System

A Calendly-based system was deployed and synced with Outlook and Zoom to eliminate back-and-forth emails and reduce appointment delays

CRM Setup and Reporting

A simple HubSpot CRM structure was implemented to track leads by industry, region, and touchpoint, providing real-time visibility to AWT’s management.

Development Process

The collaboration followed a 4-phase process to ensure strategic alignment and seamless execution:

Discovery & Onboarding
Deep-dive sessions were conducted with AWT’s sales and marketing teams to understand client segments, value propositions, and historical data.
Scripting & Persona Building
Customized talk tracks and email templates were created for healthcare, beauty, food, and industrial packaging segments.
Tech Stack Integration
Calendly, HubSpot CRM, and Zoom integrations were implemented to automate lead scheduling and centralized reporting.
Campaign Execution & Optimization
Weekly reviews were used to refine lead targeting, review appointment quality, and track key metrics like conversion rate and lead velocity.

Technology Stack

CRM: HubSpot
Call System: Aircall
Scheduling Tool: Calendly + Zoom
Lead Sourcing: Apollo.io + LinkedIn Sales Navigator
Dashboard & Analytics: Google Data Studio

Results

In just the first 3 months of the partnership, AWT saw measurable impact:

+70% Increase in qualified B2B appointments across packaging decision-makers
90%+ Response Rate for inbound inquiries within 1 hour
Generated over 300 new B2B leads in healthcare, beverage, and personal care
Saved 35+ hours/week of internal team bandwidth
Improved lead-to-meeting conversion by 40% due to faster follow-up and personalized outreach

“Appointment Setter Online filled a major gap in our sales process. Their team is professional, proactive, and speaks our brand language fluently. Our pipeline is stronger than ever.”
— James LeDoux, Business Development Director, AWT Labels & Packaging

For AWT Labels & Packaging, partnering with Appointment Setter Online was a strategic move that unlocked their growth potential. By offloading non-core tasks like scheduling, initial outreach, and follow-ups, their team focused more on nurturing relationships and delivering packaging excellence.

Appointment Setter Online’s tailored solution empowered AWT to scale faster, work smarter, and close better—all without expanding their internal sales headcount.

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Scaling Sales Conversations for AWT Labels & Packaging with Appointment Setter Online

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